What Should You Avoid in Your Business Blog?
Getting your blog right may take time and effort, and there is an element of trial-and-error to the process.
Some of the most common mistakes that businesses make, when developing their blog strategy, include:
- Lack of over-all structure and strategy to the blogs
- Failing to publish consistently and frequently
- Articles that lack a purpose or meaning
- Poorly formatted content
- Failing to link to other content
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Readers should be welcomed to the blog, guided through the content, and then encouraged to either explore the site by themselves, or taken on a trip to other content that they would enjoy – they should never just be dumped on the page and left to work things out for themselves.
Your blog is an opportunity to deliver more value, create more sales opportunities, and build your reputation – but it can only do this if you’re taking the time to strategically handle your content, and treat the process as part of your marketing and development.
