What Sort of Marketing Campaigns Benefit from AR and VR?
When developing your marketing strategy, you’re going to have specific goals in mind – this could be to improve conversions, increase sales, generate more clicks or opens, generate website traffic, etc – and AR / VR can be a useful tool for helping you manage this.
Depending on what strategy you’re working with, there are different ways to do this, including:
Gamification – With a market that is expected to increase over the next 5 years with a CAGR of 27.4%, gamification rewards customers for their engagement and brand loyalty, and keeps them coming back to you for more, as well as sharing the platform with their friends, family and peers (online and off).
Think about creating a game that works with AR and VR to use as a marketing tool, but be careful that you don’t destroy the balance – too much advertising and demands for payments, and the negative reaction will outweigh the positive.
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Real-Time Engagement – If we’re talking about real-world AR, I’m sure you’ve seen or heard about billboards or bus stops that have AR functionality, which draw attention and again, get the potential consumer engaged with the brand.
Blending real and virtual is a way to gain interest, and utilising tools such as QR codes to direct that attention can be a great way to market a brand or specific product.
Engaging Video Content – Platforms such as YouTube offer the ability to create 360 videos, which opens up an environment and draws attention. Having the ability to give people a deeper view or a better look at what you’re doing (and this is great for behind the scenes) can create conversation and attract new customers.
With more platforms becoming accessible with AR and VR tools, and the technology becoming more widespread, it’s important that your business considers its marketing strategies carefully, and makes the best use of the options AR and VR can bring.