Encourage Innovation
You might have come to your sustainable strategy from a consultancy angle, where you’ve had recommendations, or undertaken advice from trusted partners, or you might have been developing your own practices from scratch with very little outside advice – regardless of how you’ve come to your strategy, you need to have flexibility and allow your staff to innovate. Your team know your business better than anyone, and if they’re encouraged to think proactively about the business, and how they can improve it – then you have a potential gold mine of highly specialised and specific information.
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Think Outside of the Box
Sometimes the most unusual or left-field ideas can be the ones that are game changers, and sustainability innovations are no different. Just because something might sound unusual, or isn’t generally the ‘done thing’ – doesn’t mean that it should be dismissed out of hand.
Yes, you need to be careful and only action ideas that make logical sense and have a clear strategic development, but these ideas could be as far out there as you like; if they work for the business, and make sense – then encourage your team to think outside of the box.
Working with teams to build and grow sustainability is a long and involved process, one that doesn’t get done once and left – the right approach to sustainability in business, is to make changes as they’re needed, keep monitoring and evaluating how you’re performing – and constantly striving to do more, and be better.
Green practices are not a fad, they’re something that is being imbedded into modern business structure and are crucially important on so many different fronts. If you’re working to build a better, greener team then you’re positioning your business to evolve and grow, sustainably.